PR and marketing specialist: Crisis must be managed properly

Improper handling of any crisis within a company can lead to serious problems, PR and marketing specialist and trainer Vusal Bekirov said during a meeting with students of the Report media school.

According to the expert, developing a crisis strategy is an extremely important matter.

"The biggest challenge of our time is crisis communication. To build it effectively, it is crucial to thoroughly investigate the incident and prepare a proper, accurate press release. Any incorrect or imprecise information can cause significant damage to a company. The main task of a public relations manager is to clarify all the details and establish proper communication," said Bekirov.