Qazcontent chair: Creativity, critical thinking are main advantages of a journalist over AI

With the development of technology, artificial intelligence (AI) is becoming an integral part of the media sphere, and the task of journalists is not to compete with it, but to effectively use its capabilities in their professional activities, Chairperson of the Qazcontent JSC Ayna Zadabek, said at the 3rd Shusha Global Media Forum, Report informs.

"It is impossible to compete with artificial intelligence. Our task is to learn to work with it, use its potential and at the same time enhance the value of traditional journalism. We must strive to develop so-called super-journalism - when the human approach, analytics, creativity and critical thinking become the main advantages," Zadabek emphasized.

Zadabek also noted that with the development of AI, some professions in the media sphere, such as translators, social media specialists or content managers, may transform over time or disappear altogether.

However, those skills that AI cannot replace will remain in demand - creativity, originality, and the ability to distinguish what's artificial from what's real.

"Artificial intelligence cannot create anything that can compare with the originality of human thinking and creativity. This is our main advantage," she emphasized.