Instagram lost 38% of its market share in Azerbaijan in April

In April 2025, Instagram's share on all platforms (computers, mobile devices, and tablets) in the Azerbaijani social media market was 24.23%, Report informs, citing Statcounter.

This is 15.06 percentage points less than in March and 8.25 percentage points less than a year ago. Thus, Instagram's market share fell by 38.3% last month.

Facebook, which ranked second, increased its market share by 22.91 percentage points during the month and by 23.85 percentage points during the year, reaching 45%.

Pinterest, which ranked next, decreased its market share by 4.6 percentage points monthly and by 10.89 percentage points annually, to 10.07%.

YouTube, which ranked fourth, decreased its market share by 4.71 percentage points during the month and by 2.78 percentage points annually, to 9.82%.

X, with a market share of 6.74%. The social network's market share increased by 0.83 percentage points month-on-month and decreased by 1.55 percentage points year-on-year.