Apple loses 17% of mobile market share in Azerbaijan

In October 2026, Samsung captured a commanding 38.06% share of the mobile device market in Azerbaijan, Report informs, citing Statcounter.

According to the latest data, this figure represents a decrease of 2.9 percentage points compared to September, but a notable increase of 13.51 percentage points year-on-year.

Holding the second position, Xiaomi saw its market share slightly drop by 1.13 percentage points on a monthly basis, yet it experienced a significant annual surge of 9.71 percentage points to reach 27.58%.

Apple, ranking third, enjoyed a monthly market share boost of 1.91 percentage points; however, it faced an annual decline of 3.62 percentage points, equating to a 17% drop, bringing its total share down to 17.58%.

Taking the next spot, the collective market share of lesser known brands grew by 1.73 percentage points month-over-month, but decreased by 16.5 percentage points year-over-year to settle at 9.21%.