Eco documentary on resposible consumption premieres in Baku at Leila Aliyeva's initiative

On April 9, a documentary film titled Buy Now! The Consumer Trap was screened at the Nizami Cinema Center in Baku, initiated by Leila Aliyeva, Vice President of the Heydar Aliyev Foundation and founder of the IDEA Public Union.

According to Report, the event gathered around 400 young attendees who received in-depth information on responsible consumption, the long-term environmental impact of modern consumer culture, and the vital role young people play in promoting sustainability through their daily choices.

Speakers emphasized that environmental awareness and even small changes in individual consumer behavior can significantly contribute to sustainable development. It was noted that youth should lead this change. The ongoing activities and projects of IDEA were highlighted as key tools in shaping environmental thinking, educating the younger generation, and promoting a healthy, sustainable lifestyle.

Following the opening remarks, the documentary film was screened.

Produced by the British company Grain Media and directed by Nick Stacey, Buy Now! The Consumer Trap explores the aggressive marketing strategies used by major global corporations and e-commerce platforms. The film investigates the environmental consequences of current consumption patterns and presents potential solutions. Through interviews with top industry figures, supported by compelling statistics and real-life examples, the documentary sheds light on the hidden costs of these tendencies.

IDEA calls on everyone to embrace responsible consumption habits and take collective action toward a greener, more sustainable future.