Aerious increase expected in export of Azerbaijani carpets, AZPROMO chief executive says

In the 3-5 year perspective, there will be very serious increase in the sales of carpets produced in Azerbaijan in both the domestic market and sales to tourists, as well as in export, Yusif Abdullayev, executive director of the Azerbaijan Export and Investment Promotion Agency (AZPROMO) told Report.

He noted that this promotion will be carried out in the years to come: "In 2023, Azerbaijan's carpet export increased by 30% compared to 2022."

Abdullayev also mentioned that AZPROMO and Azerkhalcha OJSC are engaged in the promotion of Azerbaijani carpets: "Thus, joint projects were carried out with the German designer Jan Kath, who is internationally known and famous for his unique blend of traditional and modern styles of carpet production. An exhibition of Azerbaijani carpets was held in Washington, New York, and Madrid. In other words, in 2023, along with Azerkhalcha, we carried out extensive propaganda work. Carpets are traditional products," he said.

Abdullayev added that carpet export differs from the export of other products.

"This issue is regulated by the state. So that these processes are quite simple," he said.

According to the AZPROMO chief, the management of Azerkhalcha OJSC is doing a great job in reviving the cultural heritage of carpet today: "The main basis of this is the promotion of carpet weaving in foreign countries. In other words, it is important to promote a carpet in foreign countries before selling it."

Abdullayev added that certain promotion and export work should be carried out in parallel, because there are also neighboring countries with carpet culture.