As part of an event organized by the Azerbaijan Tourism Bureau in Beijing, a trilateral memorandum of strategic partnership was signed between the Azerbaijan Tourism Bureau, Azerbaijan Airlines CJSC and China Tourism Group (CTG), Report informs, citing the State Tourism Agency of Azerbaijan.
According to the memorandum, the China Tourism Group will carry out activities to promote Azerbaijan’s tourism products, develop new tourism products, online advertising, content marketing through social networks, and organize online and offline events.
A memorandum of cooperation was also signed between the Azerbaijan Tourism Bureau and the famous Chinese online tourism platform Qyer.com. According to the memorandum, a strategic partnership will be implemented to create common content, promote brands, etc.