Global advertising forecast to rise 9.5% in 2024

For the first time in history, the global advertising industry is set to surpass the $1 trillion revenue mark by the end of 2024, Report informs, citing GroupM, a leading media investment company.

The information further predicts that advertising revenues will continue their upward trajectory, reaching an astounding $1.1 trillion by 2025, representing a substantial 7.7% growth from the previous year. This unprecedented growth is largely attributed to the rapid advancements in digital technologies and the implementation of effective media planning strategies.

Experts believe that the advertising industry's growth rate will continue to accelerate until 2029, opening up a world of new opportunities for businesses and marketers alike.