Facebook’s market share in Azerbaijan down

In November 2024, Instagram's share in Azerbaijan's social media market across all platforms (on computers, mobile phones, and tablets) was 38.37%, Report informs, citing Statcounter.

This is 0.31 percentage points lower than in October, and 0.76 percentage points in November 2023.

Second-placed Facebook saw its market share decrease by 1.91 percentage points on a monthly basis, while increasing by 1.16 percentage points year-on-year to 18.56%. The social network continues to lose market share for the third consecutive month.

Third-placed Pinterest saw its market share down 3.12 percentage points compared to October and by 4.21 percentage points compared to November 2023, to 16.24%.

Next up on the list is YouTube which posted a 2.61 percentage points increase in market share compared to the previous month and a 1.65 percentage point growth to 13.67% year-on-year.

X closes the top five with a 7.95% market share. The social network's market share increased by 2.44 percentage points compared to October and by 0.44 percentage points compared to November of last year.