TikTok to be global sponsor of Euro 2020

UEFA and TikTok have started a partnership, Report informs.

The popular video service has become an official partner of the football organization.

TikTok will be the global sponsor of Euro 2020, which is scheduled for the coming summer.

UEFA will soon launch an official TikTok account, where it will publish exclusive content.

The continental championship will last from June 11 to July 11, 2021. Baku, St. Petersburg, London, Munich, Rome, Bucharest, Dublin, Copenhagen, Bilbao, Glasgow, Budapest, and Amsterdam are to host Euro 2020.

The Baku Olympic Stadium will hold the Switzerland-Wales, Turkey-Wales, and Turkey-Switzerland Group A matches, as well as one match of the quarter-finals.