Samsung to integrate AI technologies into its TVs

Samsung Electronics Co., Ltd. today unveiled Samsung Vision AI at the CES 2025 First Look event, showcasing its latest advancements in AI-powered screens and devices designed to enrich everyday life, Report informs via the Samsung website.

Samsung also unveiled the latest flagship Neo QLED 8K QN990F and exciting updates to its Lifestyle TVs and future display technologies, reflecting Samsung’s vision to transform screens into adaptive, intelligent companions that simplify and enrich everyday living.

“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization, and lifestyle solutions into one seamless experience to simplify your life.”

Samsung Vision AI represents the next step in Samsung’s journey to deliver intelligent, intuitive, and seamless screen experiences. By being aware of its surroundings, adaptive to user preferences, and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions, and seamlessly integrate into connected lifestyles.

At the core of Samsung Vision AI are its personalized features, which redefine how users interact with their screens.

Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyze content and environmental factors in real-time, dynamically adjusting visuals and audio for an optimized experience. Whether the user is immersed in a dramatic film, watching a high-energy sports match or enjoying a late-night show, Samsung Vision AI ensures stunning clarity, immersive sound and a seamless connection to their surroundings.

Samsung Vision AI also offers limitless potential by incorporating various third-party AI platforms, paving the way for even more intelligent and personalized experiences and AI screen ecosystem expansion.

In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to seamlessly search for relevant information about on-screen content using a remote control or voice commands and to explore a wide range of Copilot services, including personalized content recommendations, accessible through the screen.

With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalized, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.