Twitter becomes first social media platform to allow cannabis ads in US

Twitter has become the first social media platform to allow cannabis companies to market their brands and products in the US, Report informs referring to Reuters.

The company had earlier only allowed advertising for hemp-derived CBD topical products, while other social media platforms including Facebook, Instagram and TikTok follow a "no cannabis advertising policy" as pot remains illegal at the federal level.

However, more states in the US are moving towards allowing the sale of recreational cannabis, with 21 already on board.

Twitter said it will permit cannabis companies to advertise, as long as they have proper license, pass through its approval process, only target jurisdictions where they are licensed to operate and most importantly, do not target people below 21 years.

After enjoying a sales surge during the early stages of the pandemic, the US cannabis industry showed signs of slowing in the face of regulatory and economic challenges, including falling prices and an illicit market poaching its customers.