YouTube’s market share in Azerbaijan drops by 34% in one year

The latest report from Statcounter Agency for February 2024 reveals that Instagram’s hold on Azerbaijan’s social media market across various devices stands at 32.01 percent, Report informs.

According to the report, this figure shows a decrease of 5.16 percentage points from January, yet it marks an increase of 7.53 percentage points year-over-year.

Facebook, holding the second spot, saw its market share rise by 8.75 percentage points since January, although it experienced a year-over-year decline of 1.47 percentage points, settling at 27.07 percent.

Pinterest, coming in third, witnessed a reduction of 5.35 percentage points from January but managed a year-over-year gain of 1.69 percentage points, bringing its share to 14.64 percent.

YouTube, which ranks fourth, observed a month-over-month increase of 2.21 percentage points. However, it suffered a significant annual loss of 7.99 percentage points, resulting in a current market share of 15.5 percent. This translates to a substantial 34 percent market share loss in Azerbaijan over the past year.

Finally, “X” rounds out the top five with a 6.45 percent market share. Compared to January, the network’s share fell by 0.41 percentage points and dropped by 1.28 percentage points from the previous year.