YouTube loses 32% of its market share in Azerbaijan

The latest report from Statcounter Agency for June 2024 reveals that Instagram’s hold on Azerbaijan’s social media market across various devices stands at 36.55 percent, Report informs.

This figure shows an increase of 1.20 percentage points from May and a decrease of 6 percentage points year-on-year.

Facebook, holding the second spot, saw its market share rise by 5.88 percentage points from May, and by 6.77 percentage points year-on-year, settling at 24.44 percent.

Pinterest, coming in third, witnessed a reduction of 2.38 percentage points from a month earlier and an increase of 6.74 percentage point year-on-year, bringing its share to 18.28 percent.

YouTube, which ranks fourth, observed a month-over-month decrease of 4.6 percentage points and annual loss of 4.31 percentage points, resulting in a current market share of 9.9 percent. This shows a sharp 32 percent market share loss in Azerbaijan over the past month.

Finally, “X” rounds out the top five with a 5.66 percent market share. Compared to May the network’s share fell by 0.66 percentage points and dropped by 2.93 percentage points from the previous year.