Facebook loses 42% of market share in Azerbaijan

In May of this year in Azerbaijan, the share of Instagram on all social media market platforms (computers, mobile devices and tablets) amounted to 35.35%, Report informs referring to the May report of the Statcounter agency.

This is 2.87 percentage points higher than the April figure and 2.6 percentage points more in annual comparison.

Second-place Pinterest's market share fell 0.3 percentage points and increased by 7.2 percentage points accordingly, to 20.66%.

The market share of Facebook, which followed, decreased by 2.59 percentage points and 13.24 p.p. accordingly, to 18.32%. This means that over the past year the social network has lost 42% of its market share.

The market share of YouTube, which took fourth place, increased by 1.97 percentage points and by 8.19 p.p. accordingly, to 14.57%.

Social network X closes the top five with a market share of 6.32%. The share of the social network decreased by 1.97 p.p. compared to April and by 2.21 p.p. compared to the previous year.