Azercell Telecom announces 2017 operational year results

Baku. 28 February. REPORT.AZ/ Azercell Telecom LLC successfully continues its operation as the leading mobile operator of telecoms industry in Azerbaijan. The annual report of the Company’s 2017 year results includes detailed information about it. With 48.2% share of Azerbaijan’s mobile market Azercell’s network covers 80% of the territory (excluding 20% lands under occupation) and 99,8% of population of the country. Currently, 4,5 million subscribers prefer Azercell services.

Report was informed in the Azercell press service. 

Azercell paid 179,9 million manats in taxes to state budget in 2017 and 1 billion 637 million manats over 21 years of its operation. The leading mobile operator invested 24,610,152 US dollars on the development of telecommunications in Azerbaijan. The total investment of the company on the sector made 1 billion 467 million and 779,40 US dollars over 1996-2017.

CoverageAzercell, the first presenter of 4G services in the country, aiming to provide all regions of Azerbaijan with high speed mobile internet, has installed new 4G stations in Ganja, Barda, Shamkir and Lankaran in addition to Baku and Absheron peninsula in 2017. As a result, Azercell became the first mobile operator to bring LTE service to the regions. In 2017 the total number of Radio Base Stations of Azercell reached 5506, of which 4957 are 2G & 3G stations, and 549 are 4G stations. The number of LTE users in Azercell network- the largest in the country, increased three-fold in 2017, while data consumption have increased by 50%, year on year.

Always focused on customer satisfaction, Azercell is the first company in Azerbaijan that has started to measure the Customer Loyalty Index. Thus, Azercell has scored 63% in the latest Net Promote Score (NPS) evaluation for the second quarter of 2017, by surpassing all of its competitors. The company also scored 81% in Customer Satisfaction Survey. It should be noted that both scores are considered high according to international standards.

Azercell has successfully passed the recertification audit for ISO quality management standard in delivering effective customer services.

Azercell has also been awarded "Socially Devoted" certificate by “Socialbakers” company for 100% response rate to customer inquiries on social networks.

As a result of high quality services and unique offers for corporate clients, more than 1,400 new companies trusted their communication to Azercell and joined its list of corporate clients.

Azercell introduced its Exclusive stores with a new concept in 2017. New stores designed in a Nordic concept, are offering various kinds of services in one place and provide easiness for choice were opened in Baku, Khirdalan, Guba and Khachmaz.

Azercell delighted its subscribers in 2017 with favorable campaigns and smartphone bundles. As the only official presenter of iPhone devices in Azerbaijan, Azercell Telecom launched exclusive campaigns when customers obtained iPhone smartphones in bundle with favorable “Hedsiz” tariff pack. As a result, smartphone penetration among Azercell subscribers increased by 20% year on year.