European Consumer Organization BEUC has filed a complaint to the European Commission against TikTok, a Chinese short video sharing platform, Report informs, referring to the Politico.
Following a months-long investigation into TikTok, BEUC argues that the company has breached consumer rights on a ‘massive scale.’
The organization said that TikTok’s terms of service are ‘unclear, ambiguous and favor TikTok to the detriment of its users,’ and the platform’s copyright gives TikTok the right to use, distribute and reproduce users’ videos without remuneration.
TikTok is especially popular among children and teenagers, and BEUC criticizes the platform for failing to protect them from hidden advertising and harmful content.
Finally, BEUC also complained about TikTok’s data collection practices, which the consumer group said were unclear and potentially in breach of the General Data Protection Regulation.
BEUC has brought its analysis to the attention of data protection authorities.