In June 2026, YouTube accounted for 73.07% of Azerbaijan's social media market across all platforms (computers, mobile devices, and tablets).
According to Report, citing Statcounter, this figure is 39.55 percentage points higher than in May and 52.5 percentage points higher compared to June 2025.
Facebook, ranked second, saw its market share drop by 13.06 percentage points in a month and 18.65 percentage points over the year, falling to 7.43%. The platform's share has declined for two consecutive months, amounting to a fourfold decrease overall.
Instagram followed with a market share of 6.92%, down 11.57 percentage points monthly and 25.15 points annually. Pinterest ranked fourth with 2.9%, reflecting a monthly decrease of 5.07 points and an annual drop of 4.08 points.
X closed the top five with a 2.55% share, down 5.74 points month‑on‑month and 7.13 points year‑on‑year.