Burberry unveils first book tracing its history

The luxury British brand is celebrating its 160-year-old story with its first book, produced by Assouline.

Report informs via WWD that the tome traces Burberry’s history from its conception in 1856 by Thomas Burberry, to current day, as well as the work of its creative directors.

The 252-page book is available for preorder Friday on Burberry and Assouline’s websites, with a release date of March. 28.

Split into five chapters, the book documents the evolution of the small family-run business that dealt in outdoor attire into a global powerhouse within British fashion.

The book features 200 illustrations and imagery from Christopher Bailey and Riccardo Tisci’s tenure at Burberry as chief creative officer, where they each interpreted the house codes, checks and trenchcoats differently.

“Burberry is a story of creativity, exploration, innovation and community — all of which continue to be at the heart of the brand. In unearthing a dormant treasure trove, countless gold nuggets have been revealed. This book, the only one to be endorsed by the brand in recent times, presents a panorama of the company’s extraordinary heritage, which deserves to be widely celebrated. It’s the stuff of legends,” said Carly Eck, brand curator and archive at Burberry.

The book signals Burberry’s transition back to its British heritage roots as Daniel Lee steers the brand in a different direction from Tisci’s sleek beige minimalism.