Cherry blossom season may bring $4.7B to Japan’s economy

Cherry blossom season in Japan this year will attract many tourists thanks to the lifting of quarantine restrictions, according to Kansai University experts, Report informs referring to Interfax.

The positive effect of the growth of business activity during this period for the Japanese economy may reach 616 billion yen ($4.7 billion).

Both small and large businesses in Japan depend on the accuracy of experts’ forecasts regarding cherry blossom dates, Bloomberg reports.

Given that cherry blossom peak lasts roughly a week, the accuracy of forecasts is very important as businesses need to guess with marketing promotions.