Exploring pitfalls of AI in media: Insights from Shusha Global Media Forum Day 3

The final day of the 2nd Shusha Global Media Forum kicked off with thought-provoking panel discussions on the topic "The Impact of Artificial Intelligence on Reality, Media, and Disinformation: Promoting Media Literacy." Moderated by Saynura Tezel from Haber Global, the session brought together experts from diverse backgrounds to shed light on the evolving landscape of AI and its implications for the media industry.

Hamza Azhar, editor of Pakistan Daily, emphasized the potential of AI in journalism, stating, "Journalism can harness the power of AI, and education in this field is crucial. However, the responsibility of creating a Code of Conduct for AI should not solely fall on journalists; it should encompass other spheres as well. It would be beneficial if the United Nations took the lead in addressing this issue."

Gi Woong Jung, Deputy Director of the Agency for Strategic Research of National Projects and Vice President of the Korean Association of Political Science, stressed the importance of country-specific technological safeguards to combat AI-generated disinformation. He highlighted South Korea's initiative in developing a homegrown alternative to Microsoft, emphasizing the need for nations to create solutions tailored to their internal needs and characteristics. Jung further noted that while utilizing AI-powered data is crucial in combating disinformation, the producers of the final product must be held accountable.

Paolo Liebl Von Schirarh, President of the Global Policy Institute, acknowledged the benefits of AI in various sectors, including industry and human activities. However, he cautioned against the potential risks, stating that while there are clear advantages to AI, such as its ability to process vast amounts of information and aid in work processes, we must exercise caution with artificial intelligence.

"It could become a nightmare when computers start acting on their own, as limiting its use solely for positive purposes or regulating its application may prove challenging," he said.

Leslie Richer, Director of Information and Communication at the African Union Commission, emphasized the importance of embracing AI for the betterment of humanity rather than fearing it. She highlighted the issue of distorted information about the African continent disseminated through AI, with many people worldwide lacking accurate knowledge about Africa's geography, diverse populations, and rich traditions. Richer shared the African Union's efforts to leverage AI in providing accurate information to the global community, collaborating with the Wikimedia Foundation and media communities to combat information distortions. "We must recognize the full potential of AI and work towards developing it in a positive direction," she asserted.