YouTube loses over half of its market share in Azerbaijan

The latest report from Statcounter Agency for March 2024 reveals that Instagram’s hold on Azerbaijan’s social media market across various devices (computers, mobile devices, and tablets) stands at 35.19 percent, Report informs.

According to the report, this figure shows an increase of 3.18 percentage points from February and an increase of 4.52 percentage points year-over-year.

Facebook, holding the second spot, saw its market share rise by 7.53 percentage points from February, and by 6.77 percentage points year-over-year, settling at 34.6 percent.

Pinterest, coming in third, witnessed a reduction of 1.52 percentage points from February and 0.6 percentage points year-over-year, bringing its share to 13.12 percent.

YouTube, which ranks fourth, observed a month-over-month decrease of 6.76 percentage points and an annual loss of 8.74 percentage points, resulting in a current market share of 8.74 percent. This translates to a substantial 51.4 percent market share loss in Azerbaijan over the past year.

Finally, “X” rounds out the top five with a 5.26 percent market share. Compared to February, the network’s share fell by 1.19 percentage points and dropped by 1.26 percentage points from the previous year.