Reuters: Twitter is losing its most active users

Twitter is losing its most active users, according to Twitter research.

Report informs, citing Reuters, that the reality goes far beyond the handful of examples of celebrities ghosting their own accounts.

"Twitter is struggling to keep its most active users - who are vital to the business - engaged, underscoring a challenge faced by the Tesla (TSLA.O) chief executive as he approaches a deadline to close his $44 billion deal to buy the company," the publication reads.

The research also found a shift in interests over the past two years among Twitter's most active English-speaking users that could make the platform less attractive to advertisers.

Cryptocurrency and "not safe for work" (NSFW) content, which includes nudity and pornography, are the highest-growing topics of interest among English-speaking heavy users, the report found.

At the same time, interest in news, sports and entertainment is waning among those users.