Facebook keeps losing its market share in Azerbaijan

In October 2024, Instagram's share in Azerbaijan's social media market across all platforms (on computers, mobile devices, and tablets) was 38.68%, 9.46 percentage points higher than in September, and 7.28 percentage points lower compared year-on-year, Report informs, citing Statcounter.

Second-placed Facebook saw its market share decrease by 4.66 percentage points during the month while increasing by 2.2 percentage points year-on-year to 20.47%. The social network continues to lose market share for the second consecutive month.

Third-placed Pinterest saw its market share decrease by 0.79 percentage points compared to September while increasing by 1.18 percentage points compared to October 2023, to 19.36%.

Next up on the list is YouTube which posted a 1.67 percentage points decrease in market share during the month, while a 1 percentage point decrease to 11.06% year-on-year.

X closes the top five with a 5.51% market share. The social network's market share decreased by 1.09 percentage points compared to September and by 0.51 percentage points compared to the previous year.