Apple reclaims top spot as most valuable tech brand of 2024

Apple has secured the top spot in the ranking of the most valuable brands in the technology sector for 2024, according to a report by the international consulting firm Brand Finance, Report informs.

Apple's brand value has skyrocketed by an impressive 74% since 2023, reaching a whopping $516.6 billion.

Hot on Apple's heels is Microsoft, claiming the second position with a brand value of $340.4 billion, representing a remarkable 78% increase. Google maintains its hold on the third spot, boasting a brand value of $333.4 billion.

Amazon rounds out the top four, with a brand value of $308.9 billion, a modest 3.2% increase from the previous year.