London. 6 November. REPORT.AZ/ Presentation of the new national tourism brand "Take another look" has been held in London.
London Bureau of Report News Agency informs that the brand was presented by the Azerbaijan Tourism Bureau within the World Travel Market (WTM) exhibition held at the Excel London arena. The presentation was attended by representatives of the world's leading tourism companies, various media outlets.
Florian Senstschmid, executive director of the Tourism Bureau, spoke about the importance of establishing new partnerships in the tourism market. He touched on the importance of working with world media and new tourism companies.
Then, Fidan Aliyeva, brand and marketing manager of the Bureau presented the new brand and its logo. Speaking about the culture and history of Azerbaijan, she said that the country has a vast potential: "Our culture, people and historical beauties always attract people. When we create a new brand, our goal is to reveal another beauty of Azerbaijan."
Bahruz Asgarov, Deputy chief executive manager of the Tourism Bureau informed media and tourism companies about the international competitions held in Shaki, Shamakhi and other tourist cities of Azerbaijan. "We have also decided to open representative offices of the Azerbaijani Tourism Bureau in Germany, Russia, the United Arab Emirates, Saudi Arabia, India, China, Great Britain, South Korea and France in 2018-2019," Asgarov said.
Notably, "World Travel Market" is held in "Excel London" arena between 5-7 November.