Naftalan is a unique and distinctive tourism product of Azerbaijan, with significant potential to generate economic benefits and strengthen the country"s position in the global wellness tourism market, Michel Julian, a senior programofficer at UN Tourism, said at the 3rd International Wellness Tourism Conference in Baku.
According to Report, Julian said promoting medical and wellness tourism requires a comprehensive approach, close cooperation among relevant institutions, including the ministries of health and tourism, and a high level of responsibility towards tourists.
Julian noted that successful tourism projects should combine international best practices with unique national offerings.