World-leading hospitality group plans to introduce new hotel brands in Azerbaijan

Accor, a world-leading hospitality group, and the Azerbaijan Hotel Association have inked a cooperation agreement to grow the reputation of Azerbaijan as a growing tourism, business and investment market, Report informs, citing Accor.

The current Accor portfolio in Azerbaijan includes two hotels: luxurious Fairmont Baku located in the city's iconic Flame Towers and affordable ibis Baku City, which became one of Accor's first ibis hotels to feature the new global design concept, Agora, when it opened in July 2021.

In the near future, Accor plans to introduce other hotel brands in Azerbaijan, as it is one of the key markets for the Group's development in the region.

"We are glad to cooperate with the Association and are ready to share the international expertise of Accor Group to contribute in shaping new standards of hospitality in the country. Azerbaijan has boundless tourism potential and is able to compete with the most popular global destinations, and we hope that the opening of more hotels under well-known international brands will increase its popularity. We are setting up development plans considering the sea and mountain resorts of Azerbaijan as well as new projects in Baku. I am confident that in partnership with the Association we will be able to create the necessary conditions for the implementation of new projects and achieve positive changes in the hospitality industry," notes Alexis Delaroff, COO of Accor New East Europe.

Accor is a top three global leader in resort hotels. It is a world-leading hospitality group consisting of 5,300 properties throughout 110 countries. The Group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury (such as Raffles, Fairmont), premium (Pullman, Swissôtel, Mövenpick, MGallery), midscale (Novotel, Mercure) and economy hotel brands (ibis family).