Today, Samsung Electronics Co. announced that the company would host an immersive virtual experience, Life Unstoppable, to unveil the latest innovations from Samsung’s mobile phone, wearables, TV, audio, and home appliance businesses.
The brand will take guests through an interactive virtual world, unveiling new products, and demonstrating how the 2020 line-up provides entertainment, creativity, and efficiency for today’s digitally connected lifestyles.
Life Unstoppable is a 45-minute virtual and dynamic journey of Samsung’s newest pioneering technology.
Presenters and special guests will showcase how Samsung’s human-centered innovations have always enabled people to design connected, seamless experiences to live a Life Unstoppable.
Samsung continues to push the limits of what technology can do – and this experience is no different.
The interactive world will allow guests to explore multiple new product launches in mobile, TV, and home appliances from their own homes. The latest innovations within Samsung’s integrated ecosystem will offer solutions to consumer needs – from maximizing in-home entertainment and connected gaming experiences to the efficiency with smart digital appliances, and enabling creativity for work and play, both at home and on-the-go.
This year’s digital experience is one of the many ways Samsung is enabling its business to adapt to recent global shifts in travel restrictions, working environments, and face-to-face interaction.
Samsung Europe’s Chief Marketing Officer Benjamin Braun said: “At Samsung, we continue to bring game-changing innovation to our customers and society. We are excited to reinvent how we will unveil our new line-up of mobile phones, wearables, TVs, home appliances, and more – a journey that will showcase how our connected, breakthrough technology fuels a Life Unstoppable.”
Life Unstoppable takes place on September 2nd, 2020 from 9 am BST/10 am CET, and will be open to media, retail, and industry partners.