Apple is carrying out judicial actions againt
According to the founders of Prepear, which is a spin-off of the
According to the founders, Apple “has opposed the trademark application for our small business, Prepear, demanding that we change our obviously pear-shaped logo, used to represent our brand in the recipe management and meal planning business.”
The founders of Prepear go on to emphasize that they are a tiny company with only five staff members. The legal fight with Apple has already cost “many thousands of dollars,” and they’ve been forced to lay off one team member due to the added burden of the legal costs. Nonetheless, Prepear says they feel a “moral obligation” to take a stand against Apple’s “aggressive legal action.”
Prepear also points out that Apple has “opposed dozens of other trademark applications filed by small businesses with fruit-related logos” and that many of these logos ended up being changed or abandoned. “Most small businesses cannot afford the tens of thousands of dollars it would cost to fight Apple,” the Prepear founded say.
“It is a terrifying experience to be legally attacked by one of the largest companies in the world, even when we have done nothing wrong, and we understand why most companies give in and change their logos.
Prepear stresses that, they “feel a moral obligation to take a stand against Apple’s aggressive legal action against small businesses and fight for the right to keep our logo. We are defending ourselves against Apple not only to keep our logo but to send a message to big tech companies that bullying small businesses has consequences.”
Prepear has launched a