Pelé sues Samsung over newspaper advertisement

Baku. 30 March. REPORT.AZ/ The soccer legend wants $30 million, alleging Samsung broke off negotiations and hired a look-alike.

Report informs referring to the Associated Press, Brazilian soccer legend Pelé has sued Samsung for at least $30 million, alleging the Korean company improperly used a look-alike in an advertisement that ran in The New York Times without permission.

Pelé, 75, whose given name is Edson Arantes do Nascimento, is widely regarded as the greatest soccer player ever and among the world’s most famous athletes.

Although the ad does not mention Pelé, it includes a portrait-sized image of a man who “very closely resembles” him, and a small photo of a soccer player making a “modified bicycle or scissors-kick, perfected and famously used by Pelé,” the complaint said.