2019 Baku UEFA Europa League Final Identity Unveiled

Baku. 31 August. REPORT.AZ/ In anticipation of the new UEFA Europa League season, the 2019 final identity has been unveiled today at the group stage draw in Monaco. T

Report informs, the iconic UEFA Europa League trophy is surrounded by Baku’s most iconic architecture to create a distinctive identity with local flavour.

The final design features some of the host cities’ most renowned buildings such as the Philharmonic Hall, the Flame Towers, the Maiden Tower, the Heydar Aliyev Centre and the Government House. The branding expresses the competition’s dynamic nature and large geographical scale - which covers the whole of the European continent and of course, Baku, the capital of Azerbaijan.

Azerbaijan is popularly referred to as the “land of fire”. This has inspired the shapes of the Baku host city logo with the “A” crafted to reflect the curves of a flame. The “Buta” pattern is commonly used in the design of Azerbaijani rugs, clothing and textiles. Influenced by this, a bespoke UEFA Europa League pattern has been crafted, which will be used across a variety of Final applications.

The 2019 final brand identity highlights ancient and modern icons in Baku while using the core design elements introduced at the start of the new season. The branding will be applied across a wide range of promotional applications, with the objective of further enhancing the appeal of one of European club football’s most cherished and historic tournaments.

The new brand identity has been developed in collaboration with UEFA's marketing partner, TEAM Marketing AG and branding agency Turquoise.

Source: Baku 2019 UEFA Europa League Final Local Operations Committee