Irada Sultanova has been appointed the new Managing Director of MARSA LLC.
Report informs that, in addition, Suriyya Alizade has accepted the role of Head of Client Service and will be working closely with Irada. Other key members joining the MARSA LLC team are Tair Jafarov as Head of Production and Anar Ibrahimov as Senior Research Manager.
Irada brings over 20 years of experience. Irada joins MARSA from UM Azerbaijan, one of the country’s leading media agencies, where she held a position of a Managing Director for the last 11 years. As part of her role she focused on developing and growing the agency’s client base and ensuring successful delivery of services. She has strong knowledge of the media market and unique insights into the key tasks and needs from both media agency and advertiser point of view.
MARSA LLC, as an official technology partner of Kantar, the world’s leading data, insights and consulting company, will leverage Kantar’s technology to deliver more granular data on consumer viewing habits in Azerbaijan and will ensure full compliance with the international standards and transparency in the company's approach.