Warner Bros.’ Barbie claimed the top spot with a massive $155 million in ticket sales from North American theaters from 4,243 locations, surpassing The Super Mario Bros. Movie (as well as every Marvel movie this year) as the biggest opening of the year and breaking the first weekend record for a film directed by a woman, Report informs via foreign media.
“It’s just a joyous time in the world. This is history in so many ways,” said Jeff Goldstein, Warner Bros.’ president of domestic distribution. “I think this marketing campaign is one for the ages that people will be talking about forever.”