British Prime Minister Boris Johnson intends to conduct an advertising campaign in preparation for the country's exit from the European Union without a deal, Report informs citing The Guardian.
It is planned to spend 100 million pounds (more than 120 million US dollars) in the next three months.
It is clarified that soon a plan should be released on additional costs for the preparation of "hard" Brexit in the amount of 1 billion pounds , a tenth of which will go to the advertising campaign.
Moreover, as the publication emphasizes, it will be the most ambitious campaign since the Second World War.