The opening ceremony of the project Modern Strategies for Increasing the Readability of Digital News implemented by the Media Development Agency was held, Report informs.
Speaking at the opening ceremony, the Chief Executive Officer of the Media Development Agency, Ahmad Ismayilov, emphasized that against the backdrop of digital globalization processes, where trends in the media field change frequently and new tools become relevant, news sites need to adapt to dynamic trends, formulate effective content and marketing strategies to attract the interest of readers and retain the readership.
He said that during the training to be organized within the project, well-known experts will give interesting information and conduct discussions about the stages of news development in digital media, the formation of attention-grabbing headlines, the measurement of indicators after the attractive presentation of the news, the use of multimedia and interactive elements, the analysis of data obtained from digital sources, the application of data-based content strategies, the creation of a strong brand in social media, optimization of website design and user experience, customization and implementation of individualization.