The application of artificial intelligence (AI) technologies will be explored and introduced step by step, said Vasif Mammadov, Head of Digital Commerce at Azerbaijan Airlines (AZAL), Report informs.
Mammadov noted that one of AZAL's key priorities for 2026 is enhancing the digital customer experience: "To support this objective, we have launched a large-scale UX/UI transformation of both the azal.az website and the AZAL mobile application. Our goal is to deliver more intuitive navigation, a faster booking process, and highly personalized user journeys. As part of this initiative, we are partnering with a global design company that has successfully delivered similar transformation projects for international airlines. Together, we are developing a new user experience based on international best practices. We expect to complete the design phase in the coming months, after which development of the new versions of both the website and the mobile application will begin."
He emphasized that throughout this year, AZAL will continue strengthening the scalability and resilience of its digital platforms, expanding available payment methods, and further growing its presence across international markets: "At the same time, we plan to gradually introduce artificial intelligence technologies across our digital ecosystem. Our primary focus will be on deeper analysis of customer behavior, the development of personalized offers and recommendation engines, optimization of dynamic content and marketing campaigns, and making customer support faster, smarter, and more efficient."