YouTube's market share in Azerbaijan down by 27%

Elshan Aydinov
Author

In December 2024, Instagram's share in Azerbaijan's social media market across all platforms (computers, mobile devices, and tablets) was 47.09%, according to Statcounter, Report informs.

This is 8.72 percentage points higher than in November and 10.45 percentage points higher compared to the previous year.

Pinterest, which ranked second, had a market share of 16.91%, increasing by 0.67 percentage points compared to November but decreasing by 6.42 percentage points compared to December 2023.

Facebook's market share in the next position fell to 16.03%, decreasing by 2.53 percentage points during the month and by 1.31 percentage points over the year.

YouTube, in fourth place, had a market share of 9.97%, decreasing by 3.7 percentage points monthly and 1.7 percentage points annually. Thus, this platform's market share decreased by 27% in December.

X completes the top five with a 6.7% market share. The social network's market share decreased by 1.25 percentage points compared to November and by 0.88 percentage points compared to the previous year.

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