YouTube loses more than half of its market share in Azerbaijan

Elshan Aydinov
Author

In 2023, the share of Instagram on all platforms (computers, mobile devices, and tablets) in the social media market of Azerbaijan was 36.64%, up 9.88 percentage points from a year ago, Report informs, citing the Statcounter agency.

The market share of Pinterest, ranked second, increased by 9.53 percentage points to 23.33%.

During the reporting period, Facebook's market share decreased by 4.45 percentage points to 17.34%.

Fourth-ranked YouTube's market share fell by 53% to 11.67% over the year.

The top five are closed by social network X, with a market share of 7.58% (-1.77 percentage points).

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