NBCUniversal's head of advertising, Linda Yaccarino, is in talks to become the new CEO of Twitter, according to people familiar with the situation, Report informs, citing The Wall Street Journal.
Ms. Yaccarino, chairperson of global advertising and partnerships at NBCU, has been with NBCU for more than a decade, where she has been an industry advocate for finding better ways to measure the effectiveness of advertising. As head of NBCU's advertising sales, she was key in the launch of the company's ad-supported Peacock streaming service.
Earlier on Thursday, the owner of Twitter, Elon Musk, announced on his Twitter page that he would leave the post of its CEO in six weeks, a new candidate has already been found. According to his publication, the new CEO will be a woman.