Amazon is investing heavily in a new live audio feature similar to other live audio offerings like Clubhouse, Twitter Spaces, and Spotify’s new live audio platform, Report informs referring to Axios.
The effort, which is being led by Amazon’s Music division, includes paying podcast networks, musicians, and celebrities to use the feature for live conversations, shows, and events, according to sources.
The idea is that users could access live concerts or performances through their Amazon Music accounts. The company is in touch with major record labels about live audio events with artists. The feature is being built to focus on live music, but the tech giant is also eyeing talk radio programs and podcasts as an extension to that effort, according to a source familiar with the plans.
Sources familiar with the company’s thinking say that Amazon isn’t looking to build an audio social network like Clubhouse or Twitter Spaces, but rather a digital radio-like tool for live-streaming performances and conversations.