During the Patriotic War, the media representatives of fraternal Turkey and Azerbaijan worked jointly, shoulder to shoulder, and conveyed Azerbaijan's messages to the world community through the Turkish media, said Hikmat Hajiyev, Assistant to President of Azerbaijan.
"In particular, I would like to note that the content, photo and video elements are prepared live and posted in both media," he told reporters in Istanbul.
Hikmat Hajiyev said that Azerbaijan continues work in this direction: "As we have seen, Armenia's propaganda against Azerbaijan and the black PR campaign continue in the post-war period. They are trying to present Azerbaijan in a completely different way. That is why Azerbaijan is entering the world with its national brand. Azerbaijan has already begun new construction work to turn Karabakh into a paradise in response to the atrocities and destruction committed by Armenia, and the whole world sees this. It reflects the new shades identified by President Ilham Aliyev in our strategic communication."