FT: X ramps up new advertising strategy to attract small and medium-sized businesses

X is racing to attract smaller and medium-sized businesses to prop up its flailing advertising business.

Report informs citing foreign media that the move follows the boycott of the social media platform by big brands after Elon Musk accused advertisers such as Disney, IBM and Apple, which halted spending on X following his endorsement of an antisemitic post, of "blackmail".